We’re sensing a mood for some seriously smile-inducing jewels – well, we all need for a bit of post-Christmas cheer don’t we? And following Warner Bros release of the first images of Baz Luhrman’s The Great Gatsby, we’re taking our lead from Daisy Buchanan.

Photo courtesy of Warner Bros

We can expect Carey Mulligan’s drop earrings, deco-inspired designs and a 1920′s more-is-more attitude to be making a sparkly splash for 2012. Royal favourite Kiki McDonough and Dicha Decades earrings have the shoulder dusting styles du jour with a nostalgic elegance. Perfect with a little black drop-waist dress for a 20′s-inspired look. We’ve been thinking about what Daisy might like to pile on for an exclusive party over in East Egg…

We caught up with the Swedish-born former model turned fashion-house founder to tell us about his label and what  makes him tick. Jan Ahlgren is available now at Matches.

Jan Ahlgren

Tell us about how your career has evolved through fashion?

It was never my intention to become a model, I don’t think many men grow up dreaming about becoming a model, but I was very lucky to do campaigns for Chanel, Lanvin and lots of big brands. I always had a big interest in design, particularly interior design but then it moved into fashion design. From the experience and knowledge I had gained I wanted to create my label by bringing in an elite team.

Forgive us for the seasonal blitz on this blog but we just want to share our latest video. Produced by Jotta Productions, the animated clip stars a snap shot of the luxurious products from our Gift Guide forming a festive snowflake – those Stella McCartney boots had a very long list of dressing room demands let us tell you.

See how many fabulous must-have accessories you can spot. We hope you enjoy it.

This week at Matches we’re getting into the festive spirit as our London boutique’s unveiled this years stunning seasonal make-over.

Installation at 60 Ledbury Road

In collaboration with Jotta Productions, each of our London stores features a different light installation in the window by emerging talent from the art world, including Chloe Bonfield, Puck Collective and POS Textiles.

Laser cut card installation at 34 Wimbledon Village

Not even the torrential rain outside could dampen sprits at Thursday night’s preview of Roksanda Ilincic’s exclusive collection for Matches at No.23.

“I can feel my heart racing,” said one lucky customer heading off to the changing room with a Lovina dress in each colour. “It’s just such an exquisite collection.” She bought the Lovina – in both colours, no less – and was going to slip in to one later to go to a big event that very evening. “I just don’t know whether to wear the blue or the purple.”

Roksanda helps out